Moove Agency https://www.mooveagency.com Wed, 17 Nov 2021 11:42:19 +0000 en-GB hourly 1 https://wordpress.org/?v=5.8.2 Our GDPR Cookie Compliance Plugin is Actively Used On Over 200,000 Sites https://www.mooveagency.com/wordpress/gdpr-cookie-compliance-plugin-installs/ Wed, 17 Nov 2021 11:36:24 +0000 https://www.mooveagency.com/?p=28474 Our GDPR Cookie Compliance Plugin assists WordPress website owners with their GDPR & CCPA Cookie Compliance. The plugin is now actively used on over 200,000 websites, and counting! The data protection and privacy landscape has changed dramatically over the past few years and we see more and more countries passing new regulations protecting personal data […]

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Our GDPR Cookie Compliance Plugin assists WordPress website owners with their GDPR & CCPA Cookie Compliance.

The plugin is now actively used on over 200,000 websites, and counting!

GDPR Cookie Compliance Plugin - 200k installs

The data protection and privacy landscape has changed dramatically over the past few years and we see more and more countries passing new regulations protecting personal data and privacy.

At Moove Agency, we are committed to privacy and data security and we are very proud to be able to help website owners around the world with their own cookie compliance requirements.

Here are some of the latest features of our plugin:

Key Features

  • Give your users full control over cookies stored on their computer, including the ability for users to revoke their consent.
  • Fully customisable – upload your own logo, colours, fonts
  • Fully editable – change all text
  • Set the position of the Cookie Consent Banner: at the top or bottom of your pages
  • Flexible – decide which scripts will be loaded by default or only when the user gives consent
  • Includes both ‘Accept’ and ‘Reject’ buttons
  • Consent expiration settings
  • Includes link to Privacy Policy page
  • Simple, beautiful & intuitive user interface
  • Choose from two unique layouts
  • Sleek animations to enhance the user experience
  • Mobile responsive design
  • SEO friendly
  • Optimised for WCAG/ADA compliance
  • WPML, QTranslate, WP Multilang and Polylang compatible, .pot file for translations included
  • CDN Base URL supported
  • Supports all major caching servers and plugins
  • Available in 15 languages
  • Optimised for PHP 7.4

We also offer a Premium Licence for users who want to extend the functionality further or use it on multiple websites.

Premium Features

Some of the premium features include:

  • Cookie wall / Full-screen layout – if enabled, the Cookie Consent Banner will be display in a full screen mode, and force users to either accept or reject cookies before they can see your content
  • Export & import settings – transfer your custom settings between sites with ease
  • WordPress Multisite features – you can manage the plugin settings globally, and clone them from one site to another within your multi-site setup. You can also sync users consent between individual subsites on your multisite network.
  • Accept on Scroll / Hide timer – allow users to accept cookies by scrolling down the page OR by setting a timer (ie. Hide banner after 5 seconds)
  • Renew Consent – ask users to renew their consent if there is a change in privacy or cookie policy on your site
  • Geo-location – if enabled, the Cookie Consent Banner will only be shown to visitors from the European Union or selected countries (ie. Canada, United States etc.)
  • iFrame Blocker – blocks users from viewing 3rd party resources (such as Youtube) until they accept cookies
  • Language Specific Scripts – insert different Tag Manager Scripts for different languages, supports WPML and other language plugins
  • Premium Shortcodes that can be added to your ‘Privacy & Cookie Policy’ and allow your users to manage their consent with ease.
  • Hide Cookie Banner allows you to hide the Cookie Notice Banner on selected pages
  • Cookie Declaration allows you to manually declare the exact type of cookies that your site uses, including the cookie name, provider, purpose and expiration
  • Consent Log – gives you the ability to store user consent information in the event that you need to prove that consent was given.
  • Analytics – stats and charts showing you how many users accepted your cookies (all anonymous)
  • Local Data Storage – all user data is stored locally on your website only (ie. Consent log, Analytics features) – we do not collect or store any of your user data on our servers
  • Fast Premium Support from our friendly team
  • 12 months of premium updates included

Download

Support forum

  • We also have a dedicated support forum where we support our growing user base.
  • If you’d like to request a new feature, please create a new ticket in our dedicated support forum.

We will continue to improve the plugin and add new features so stay tuned for more updates!

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How We Support a Leading Property Maintenance Business https://www.mooveagency.com/announcements/support-property-website/ Thu, 14 Oct 2021 11:28:11 +0000 https://www.mooveagency.com/wordpress/wordpress-website-trustquay-2/ When Integral came to us, they had an existing WordPress website that they wanted to improve. They were looking to partner with a proactive team who could improve their site, suggest creative ideas and work in an agile way as an extended part of their marketing team.

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Integral is a JLL company and the leading property maintenance business in the UK, shaping the future of facilities services.

With a reputation for delivering engineering excellence and a strong partnership culture, they are focused on delivering innovative, flexible and data driven solutions.

With over 1,500 technicians and engineers, they operate one of the largest national mobile maintenance fleets providing emergency cover wherever you are in the UK.

Integral and Moove Agency

When Integral came to us, they had an existing WordPress website that they wanted to improve. They were looking to partner with a proactive team who could improve their site, suggest creative ideas and work in an agile way as an extended part of their marketing team – and that’s what we delivered!

Lead Generation

  • With a renewed focus on improved information architecture and a mobile first design, we work closely with Integral on a daily basis to ensure that their website serves and engages users and drives up lead generation.
  • We updated the contact forms across the site and integrated Eloqua CRM which means that the leads are now saved directly to Integral’s CRM. This dramatically improves their analytics, lead tracking and sales process.
  • We also created gated content lead generation pages that Integral can create and modify easily right from the WordPress CMS.

Code Review

  • When Moove Agency took over the site, the vital metrics were all suffering.
  • We conducted our Code Review and improved not only the page speed, but also Web Core Vitals, migrated the site to a new host, created a staging environment, established a professional deployment process, improved security, browser compatibility and much more.

Page Speed before our Code Review:

Integral WordPress Site PageSpeed Before

Page Speed after our Code Review:

Integral WordPress Site PageSpeed After

Integral WordPress Site PageSpeed After - Google Speed Insights

Security

  • During our Code Review Service, we paid special attention to the security of the site.
  • We re-wrote several parts of the site to ensure that it follows the latest security and WordPress guidelines.
  • The website is now developed to the highest level with SEO, security and speed in mind to ensure the best user experience and organic SEO results

Security headers before our Code Review:

Integral WordPress Site Security Headers After

Security headers after our Code Review:

Integral WordPress Site Security Headers After

The updated site is already generating fantastic results for Integral including:

  • +371% increase in page views
  • +417% increase in sessions
  • -4% decrease in bounce rate

Moove Agency came to us highly recommended and I can honestly say that they have built their strong reputation for good reasons. We’re very happy to be working with a proactive WordPress partner that we can trust.Amanda Boulton – Senior Marketing Manager, Integral

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Moove Agency is a WordPress VIP Agency https://www.mooveagency.com/wordpress/wordpress-vip/ Wed, 01 Sep 2021 05:19:36 +0000 https://www.mooveagency.com/?p=68674 In recognition of our long-standing WordPress expertise, innovative WordPress plugins, stringent security and best practice methods, we have been accredited WordPress VIP status. We are one of only 6 UK agencies in this prestigious group and the only agency with a focus on providing award-winning WordPress support & development solutions for the world’s most innovative B2B […]

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In recognition of our long-standing WordPress expertise, innovative WordPress plugins, stringent security and best practice methods, we have been accredited WordPress VIP status.

We are one of only 6 UK agencies in this prestigious group and the only agency with a focus on providing award-winning WordPress support & development solutions for the world’s most innovative B2B companies.

Becoming a WordPress VIP agency is an important milestone for our team. It’s recognition of our exceptional WordPress development services that we have been providing for over 10 years to the biggest companies in the world.Claire Hall, Client Services Director – Moove Agency

WordPress VIP status gives us exclusive early access to the WordPress roadmap, enabling us to shape forward-thinking strategies for our clients who also benefit from our expert guidance and award-winning support.

One of the most important decisions you’ll make is who does your development and design work. As a part of our evaluation we consider it our responsibility to make sure you land in great hands.WordPress VIP

The stringent criteria for achieving WordPress VIP status includes clear product understanding, innovative strategies and successful forward-thinking in the implementation of WordPress. In addition to this, some of the things that set Moove Agency apart include our award-winning support, project management systems, thorough testing methodologies, and exceptionally high security standards.

Our team of WordPress experts deliver high-performing WordPress solutions that gain our clients significant business advantage. We also offer transparent pricing to give our clients the best value possible. Read what some of our clients have to say about working with us in our 5 star Google Reviews.

As early adopters of the WordPress platform as a CMS solution for global organisations, we keep shaping the WordPress eco-system one project at the time. Will yours be the next? Get in touch!

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Event Triggers Are Now Part of Our User Activity Tracking Plugin https://www.mooveagency.com/wordpress/event-triggers/ Tue, 13 Jul 2021 12:53:13 +0000 https://www.mooveagency.com/?p=67670 Our User Activity and Tracking Log Plugin enables WordPress website owners to track user activity on their website. We have regularly released new features and in this post we highlight the latest enhancement: Event Triggers feature.

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Our User Activity Tracking Plugin enables WordPress website owners to track user activity on their website. It’s particularly useful when tracking users on membership sites, students on LMS online learning systems or WooCommerce sites. It can track both logged-in and anonymous users.

The plugin stores no cookies on users’ computers and therefore requires no cookie opt-in from users (unlike Google Analytics or Google Tag Manager).

The plugin allows CMS administrators to track page visits, duration of the visit, referral URL and more.

And now you can also setup event triggers too!

Event triggers are useful if you’d like to track clicks on CTA buttons, PDF downloads, mailto links and more.

The plugin is actively used on over 3,000 websites, and counting!

Since its initial release, we’ve continued to actively develop and support the plugin, regularly releasing new features and functionality.

Here is the event trigger demo video that showcases the latest features:

 

Download

We continue improving the plugin and adding new features so stay tuned for more updates.

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How We Support The Consumer Goods Forum WordPress Website https://www.mooveagency.com/wordpress/support-consumer-goods/ Fri, 11 Jun 2021 10:05:35 +0000 https://www.mooveagency.com/?p=66965 Since choosing Moove as their WordPress Agency for on-going support & development, we have significantly improved the stability and security of CGF’s site, upgraded their Salesforce integration...

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The Consumer Goods Forum is a CEO-led organisation that helps the world’s retailers and consumer goods manufacturers to collaborate, alongside other key stakeholders, to secure consumer trust and drive positive change, including greater efficiency.

Since choosing Moove as their WordPress Agency for on-going support & development, we have significantly improved the stability and security of CGF’s site, upgraded their Salesforce integration, created a brand new resources section with advanced filtering, developed e-commerce style web galleries, created a sophisticated event programme module and supported the CGF team with their various marketing initiatives.

Results

The new website is generating fantastic results for the Consumer Goods Forum including:

  • +21% increase in page views
  • +31% increase in average session duration
  • -31.02% decrease in bounce rate

Great customer experience. Apart from the sleek new design and enhanced UX on our website, Moove is always very responsive, efficient and proactive when conducting the needed improvements. Definitely a reliable and trustworthy partner.Lucie Binsztok – Digital Communications Manager, The Consumer Goods Forum

 

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3 Reasons Why Successful Businesses are Switching to WordPress https://www.mooveagency.com/wordpress/3-reasons-successful-businesses-are-switching/ Mon, 03 May 2021 13:30:55 +0000 https://www.mooveagency.com/?p=65987 Iconic brands like Microsoft, Facebook, PlayStation, Toyota are all using WordPress to power their websites. Here’s why these businesses have made the switch.

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In the past decade, some of the world’s largest, most successful businesses have switched over to WordPress. This popular website CMS powers over 40% of all websites in the world including Microsoft, Facebook, PlayStation, Toyota and many more.

But why have so many big brands made the jump?

Here are 3 reasons successful businesses are switching to WordPress—and why you should consider doing so too.

Flexibility and Scalability

WordPress simplifies the process of improving your site’s user experience by effortlessly and automatically scaling with your business as it grows. This keeps high traffic websites running quickly and efficiently. WordPress makes it easy for businesses of all sizes to increase their subscriber rates, boost conversions, and enhance brand recognition through seamless scaling with no negative impacts on website performance.

One of our clients, the real-estate giant MRI Software with half a billion in revenue, is a perfect example of how WordPress can successfully scale with growing enterprises. The company chose WordPress because it required a scalable solution that would accommodate its growing number of clients, products and solutions.

The website runs on managed WordPress hosting to remove bandwidth blockages and take advantage of custom cache measures, allowing their website to handle millions visits. MRI Software’s website continues to load rapidly and reliably despite their exponential growth and increased web traffic.

You only need to look at large-scale WordPress clients such as Microsoft, Facebook, PlayStation, Toyota, Reuters, Walt Disney, TechCrunch to know that WordPress can scale infinitely alongside rapidly growing enterprises.

Wide Range of Customisation Tools

Customisation is the key to driving web traffic and converting leads into sales in the digital-first world we now live in.

Customers expect personalised site notifications and offers as part and parcel of website’s services. This means that you need a CMS that allows for a high degree of customisation to meet your users’ needs.

Many successful businesses have made the move to WordPress purely because of its seemingly endless range of tools and customisation options.

Virtually every aspect of a WordPress-powered site is customisable and geared towards meaningful content creation, ensuring that you can do exactly that.

You can customise both the visual design and functionality of your WordPress website with nearly 60,000 trusted plugins designed to expand its features and capabilities. These plugins manage everything from analytics and SEO to user trackingGDPR compliance and many other sector-specific functionalities, catering to big brands across all industries, both major and niche.

Exceptional Security for Administrators and End Users

The incidence of cybercrime is on the rise on a global scale, and the last thing any business wants is to have to deal with a hacked website. Having your site’s security compromised and sensitive personal data stolen can leave your brand with hundreds of thousands of dollars’ worth of damages. Not to mention a devastating loss of customers and crippling operational delays as you strive to restore order.

A key reason for so many businesses switching to WordPress is the high level of security that the service offers. Building your website with WordPress significantly reduces your chances of experiencing digital hacking, fraud, and other cybercriminal attacks. Correctly architectured and maintained WordPress websites are far more secure than most other CMS solutions available today.

The secret to many WordPress websites’ superior security lies in the managed hosting monitoring procedures. Managed WordPress hosts monitor their customers’ websites 24 hours a day. This ensures that big brands can focus on their operational strategies without worrying about cybercriminals.

Making The Move To WordPress

WordPress is a firm favourite CMS among digital marketing managers and businesses alike. It’s widely used, well supported, and delivers superior desktop content editing experience. It offers thousands of customisation options that add additional functionality to your website, improving its functionality, SEO and user experience. In short: it’s easy to see why so many big businesses have made the switch.

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Latest UX Improvements in WordPress CMS https://www.mooveagency.com/wordpress/ux-improvements/ Thu, 08 Apr 2021 11:01:33 +0000 https://www.mooveagency.com/?p=64021 WordPress continues to be the most popular CMS in the world: an impressive 40% of all sites on the internet are built on top of it! Here are our top 3 latest UX improvements that were introduced to WordPress CMS recently. Advanced Unit Measurement Support In order for a site to be fully responsive, it […]

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WordPress continues to be the most popular CMS in the world: an impressive 40% of all sites on the internet are built on top of it!

Here are our top 3 latest UX improvements that were introduced to WordPress CMS recently.

Advanced Unit Measurement Support

In order for a site to be fully responsive, it needs to use flexible, scalable units of measurement. Achieving this level of responsiveness is incredibly easy with WordPress, which now supports all types of measurement units.

  • Pixels are a fixed unit of measurement that don’t scale to fit different dimensions
  • Em and rem are scalable units that get translated into pixel values by browsers
  • Elements defined by em and rem can adjust according to screen size

For the best user experience, text elements should be defined by a unit like em and rem, which is able to respond to different browser settings without ruining the layout. With scalable units, the layout will adjust and the text will be properly accommodated, whether the browser font is set to 16px or 160px. Using a CMS that supports these measurements is critical to the user experience for a number of reasons:

Scalability

Em and rem units bring flexibility to websites by making their elements scalable. This means that the integrity of your design will withstand screens of all dimensions, allowing more users to have a pleasant experience when navigating your site.

These units can also be used with media queries to ensure that content adjusts to a user’s default browser settings. This also means that if a user resizes down their window, the layout will shift accordingly without running off-page. With all this in place, you know that your website is functioning well for all users.

Readability

Users will be able to improve readability – they can zoom in or out as much as they like while still enjoying a user-friendly and optimised design.

This goes hand-in-hand with some accessibility improvements that were also made to WordPress. By setting em or rem values for text, it means that those who are visually impaired can scale the text up or down and still keep it on one page.

Pixel units, however, stay fixed in size and aren’t scalable, meaning that the text could run off screen, or the user would have to rely on sliders in order to read a whole sentence. This results in an awkward and inaccessible UX experience that can negatively affect dwell time.

Dwell Time

Dwell time is a key site metric that us fellow marketers are always trying to improve. In this digital age, where high-performing sites are a base requirement, this can be hard to do if your design isn’t responsive, and could cause users to quickly click away.

By supporting more advanced measurement units, WordPress easily lets you make sure that your website can adapt to a wider range of dimensions and default browser settings, leading to a much smoother UX experience and a longer dwell time.

 

New Block Design Tools

Brand new block design tools have been introduced to WordPress: from custom line heights and link colour control to block gradients and an improved UI, both customisation and usability have been taken into account when working on the block editor.

Block Editor in WordPress

Here are some noteworthy features:

  1. Block patterns are a new concept, and they combine blocks that are regularly used together into a sleek, cohesive layout. This makes it really easy to seamlessly integrate something a little more complex onto a page, like a list of products or services, a gallery of images, or a contact sheet.
  2. HTML anchors now have their own section in the block editor. This is a really easy way to optimise site navigation for users.
  3. Inline image editing allows you to edit your images without ever having to leave the editor. Crop, rotate, adjust the aspect ratio – whatever it is you need to do, inline image editing will let you do it faster.

 

Pre-Vetted Block Plugins From The New Directory

By now, you may have heard some whispers on the wind about the new block directory that’s been introduced to the editor in WordPress. This is similar to the plugins directory that gives you unlimited options to extend the default WordPress functionality.

The new block directory is also another step towards an incredibly efficient way of customising pages with easy-to-use block plugins and improving the security of a website:

Block plugins are independent blocks that contain a minimal amount of PHP code

As a result, they will be more robust because they’re less likely to break, have the potential to run more efficiently, and will be easier to bug-fix.

Block plugins should run independently of other supporting plugins or installations

Block plugins won’t “require any external dependencies” that could otherwise affect their function. This minimises the risk of block plugins going out of date or becoming exploited.

Block plugins must conform to stricter security measures and policies

Any block plugin you select from the directory has been thoroughly pre-vetted for bugs and security risks, giving you some peace of mind.

Detailed guidelines have been provided to developers who are submitting block plugins

In order for a block plugin to be accepted into the directory, it must first meet all the requirements set out in the guidelines issued by WordPress. You can think of this as a gatekeeper that ensures only quality plugins ever reach your site.

Aside from all of these incredible security benefits, the block directory is also integrated into the visual editor.

All in all, these new features help you to achieve a more consistent web design, as well as one that is creative, engaging, and centred on UX. This is important to take advantage of; a better design means better SEO, more traffic which in turn increases lead generation.

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New WordPress Website for TrustQuay https://www.mooveagency.com/announcements/wordpress-website-trustquay/ Mon, 01 Mar 2021 14:03:10 +0000 https://www.mooveagency.com/?p=64485 Working closely with TrustQuay's marketing team, we developed their new WordPress site that helps to bring their brand to life, increase lead generation and provide the basis for new marketing campaigns.

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TrustQuay is the world-leading software provider to Corporate Services, Trust and Fund Administrators.

The company was created out of the merger of two key industry players: Microgen and Touchstone.

Working closely with their marketing team, we developed their new TrustQuay site that helps to bring their new brand to life, increase lead generation and provide the basis for new marketing campaigns.

Lead generation

  • With a focus on improved information architecture and a mobile first modern design, the new website will better serve and engage users and drive up lead generation.

Hubspot Integration

  • The new website features full integration with Hubspot, including leads tracking, content consumption and blog cross-posting

Flexible Page Builder

  • We built flexible, fully responsive templates to ensure that the TrustQuay team can create an unlimited number of pages without compromising the brand guidelines and website consistency.

TrustQuay WordPress Site PageSpeed

Fast, SEO optimised site

It’s great how Moove simply ‘get you’ as a client, making it feel like they truly are an embedded extension of your team. Because of this, I don’t have to spend much time on the briefs, yet they work it into an output that is exactly what you need.Simon Witkiss – Global Head of Product & Marketing, TrustQuay

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4 Things You Can Do With WordPress in 2021 That You Couldn’t Do Before https://www.mooveagency.com/wordpress/4-things-you-can-do/ Mon, 15 Feb 2021 14:06:38 +0000 https://www.mooveagency.com/?p=64012 WordPress has entered 2021 stronger than before, beating competitor CMS systems and increasing its market share to an astounding 40%.

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WordPress has entered 2021 stronger than before, beating competitor CMS systems and increasing its market share to an astounding 65%.

It’s never been easier to optimise your site’s performance, rank high on search engines, prioritise user experience, and improve overall security than with the latest versions of WordPress CMS.

Here are our top 4 things that you can do with WordPress in 2021 that you couldn’t do before.

Improve SEO With Built-In XML Sitemaps

Sitemaps are the backbone of internet searches. Through these digital channels, spiders crawl your pages, retrieving content for hungry readers. A sitemap is your website’s roadmap, its blazing beacon that lets search engines know that it’s there. Sitemaps are, quite simply, the lifeblood of good SEO.

Sitemaps are usually handled by a plugin, and while this has many advantages, these plugins also come with their own set of drawbacks:

  • Plugins have a limited number of elements that you can optimise on your site
  • Code bloat is common, and forces excessive numbers of unnecessary processes
  • Sitemap plugins could also result in slower site speed and compromised security
  • You have zero influence over how your website or its content are structured

Luckily enough, the newest version of WordPress resolves all of these issues with its built-in XML sitemap functionality. With extensible code and the ability to accommodate 100,000,000 web pages, this new feature could dramatically improve your SERP rankings. Here’s a little bit more about the key features of WordPress’ new sitemap functionality, and what they mean for SEO:

Extensible Code For Customisation Options

From an SEO perspective, the extensible features offered by the new XML sitemap functionality could mean better discoverability on search engines. This is because the added control you have over the structure of your site and how it’s indexed leads to a sitemap that’s highly optimised for the likes of Google. This is essential if you want web crawlers to search your site more effectively. Here are some of the extensible features that are included:

  • Sitemaps in 5.5 are customisable, offering the ability to add functionality to the code
  • Filters can be used to configure sitemap behaviour, e.g. to add custom sitemaps
  • A huge range of hooks can also be added in order to improve or change functionality
  • You control the structure, e.g. which object types and subtypes are to be included

Sitemap Index

An astounding part of this new feature is the sheer number of sitemaps and entries that it’s able to hold:

The sitemap index can hold up to 50,000 sitemaps. Pascal Birchler – WordPress Core Team

By having the option to essentially create an unlimited number of sitemaps, which can in turn accommodate an incredible number of entries, WordPress is giving you the tools to efficiently categorise the content on your website. Having a sitemap that’s well organised like this is critical if you want to ensure that every page is crawled and indexed.

So, let’s take a look at how WordPress built-in sitemap functionality resolves the downfalls of sitemap plugins:

  • It allows you to optimise an unlimited number of elements on your website
  • Because it’s built into the core, the code is robust and runs efficiently
  • Speed and security are improved because you’ll be relying on less plugins
  • You have 100% control over how your site and its content are organised

All of this makes it that much easier to optimise your sitemaps. An optimised sitemap means a higher SERP ranking, and that means more organic traffic – and who doesn’t want that?

Auto-Update Your Themes and Plugins

Part of the WordPress developers’ pledge was to improve site security, and introducing an auto-update feature for themes and plugins is one way they achieved this.

Gone are the days of trawling through the plugin library, updating every single one manually. Now, with the press of a button, you can set installations to update automatically. There are a few advantages this brings:

  • The auto-update feature means that your site will always run off the latest code
  • This has a direct impact on things like site speed, performance, and security
  • If you don’t update your plugins, they can become incompatible with WordPress’ core
  • Usually, issues with outdated themes or plugins are resolved in the updated versions

Sure, auto-updating themes and plugins will save you a lot of time, but its first and foremost benefit is security. This is especially important when you consider that over 70% of WordPress installations have vulnerabilities that hackers can exploit. A lot of the time, these vulnerable installations are plugins with out-of-date code. All a hacker has to do in that scenario is use an automated tool to identify the weak points, and then boom, all your hard work goes down the drain.

Now that WordPress has an automatic update functionality for its plugins and themes, the risk of being hacked through a vulnerable installation is dramatically lower, meaning that you can essentially forget about a plugin as soon as you’ve installed it. It’s always nice to have one less thing to worry about, so here’s how you can enable the auto-update feature:

  1. When you go to the plugin library, you’ll notice a new column that says ‘enable auto-updates.’
  2. Simply select this for all of the plugins you’re installing on your site.
  3. To auto-update your website’s theme, first select it from the Appearance > Theme page.
  4. The option to enable auto-updates will appear in the theme overview popup.

What Do Auto-Updates Mean For Rogue Plugins?

You might be wondering what the new auto-update feature means for rogue plugins, since this is the most common route hackers use to overpower websites. Rogue plugins often include malicious backdoors, which can give intruders access to all of your files, or malvertising, which can spread malware to your users.

These nasty pieces of code are intentionally obfuscated and often fly under the radar disguised as PHP. So, if WordPress can now automatically update installations, what’s to say that any malicious plugin won’t also get updated and cause further damage to your site?

Well, don’t worry, because there’s a resolutive feature that WordPress developers decided to leave unannounced:

  • A flag has been added to the code to act as a kind of digital gatekeeper
  • Called ‘disable_autoupdate,’ this literally flags malicious plugins to the WordPress site
  • The auto-update feature can then be remotely disabled for the flagged plugin

In order for this to work, WordPress was given the functionality to essentially schedule when a given plugin will auto-update, according to how many bugs are identified or flagged. This means that plugins and themes will be auto-updated within 24 hours, instead of immediately, giving the flag time to work.

Climb The SERPs Thanks To PHP Compatibility Scanning

The era of PHP 7.2 is almost over, this version will no longer be supported by its developers, meaning that there will be no more security checks, updates, or bug fixes.

PHP 7.4 is the latest version used in WordPress. But, in the previous versions of WordPress, migrating a site over to updated versions of this script language led to a host of problems, namely broken plugins and pages that wouldn’t load correctly.

If you’ve ever had to update your PHP, then this will sound hauntingly familiar – but don’t worry, while there are urgent calls for sites to upgrade to PHP 7.4, the latest WordPress updates mean that you’ll never have to experience these trials and tribulations again. Introducing automated PHP compatibility scanning, another exciting functionality in WordPress that’s bringing site developers to their knees in thanks.

Why PHP is important is said right there in the message that keeps popping up on your dashboard, telling you that a PHP update is required: “Newer versions are both faster and more secure.” But what are the SEO benefits of using up-to-date PHP exactly?

  • Newer versions of PHP have much higher performance levels (see the graph below)
  • They can handle more concurrent users, and thereby more requests per second
  • As a result, your server will be better equipped at handling increased traffic
  • This can lead to better site speed, which Google considers in its rankings

WordPress

In a nutshell, updated PHP means better SEO because Google recognises and rewards optimised site performance. So why should you care about automated compatibility scanning?

With the update, WordPress now automatically tests each supported branch of PHP to ensure that they run without errors. They do this using Travis, their Continuous Integration system, which detects potential PHP issues when edits are being made to each WordPress version. What this means is:

  • Any PHP incompatibilities that crop up will be inspected as soon as they occur
  • Sites will never rely on outdated PHP, and should run more efficiently because of this
  • Site security will be improved because newer PHP versions are regularly checked

What’s even better is that this functionality doesn’t start and end with 5.5. According to WordPress developers, in the future, when their PHP version changes, Travis CI will automatically generate errors and warnings for WordPress’ project files, meaning that every PHP version should have improved compatibility with every WordPress version going forward.

To round this all off, updating your PHP to 7.4 is essential if you want a higher-performing website. With automated compatibility scanning, as well as default sitemap functionality, it’s easier than ever to improve your website’s SERP rankings. If you’re a Marketing Manager, make sure your developers are on the ball with this so that your site doesn’t fall behind!

Optimise Your Site With Lazy Image Loading

If you want to optimise your site’s performance, lazy image loading is probably the easiest way to do it. This is when only above-the-fold content is loaded on a webpage, while content that’s below the fold gets rendered as the user scrolls towards it. It’s a great way to improve site speed, and while it isn’t a new concept, the fact that it’s now part of the core in WordPress makes it easier to implement than ever.

The lazy loading attribute has only been a recent introduction in HTML5. Previously, users had to rely on plugins to enable this technique – but, as we’ve already touched on, this increases security risks because you’re running more code. Now, with the native HTML loading attribute, lazy loading is a default setting in WordPress.

  • The lazy loading attribute will be automatically added to images or videos that have specified widths and heights
  • For images that lack these attributes, WordPress will retrospectively add them to all img tags
  • With content optimised for lazy loading, browsers will only download or preload content that’s immediately visible

The efficacy of this optimisation technique is proven in how it enhances user experience:

  • Cumulative layout shift (CLS): Because only a portion of a page’s images and videos will be rendered, the risk of CLS is dramatically reduced. This is when a webpage’s elements shift suddenly as they are downloaded. The more images and videos a browser has to download, the more likely your layout is to shift for the user.
  • Supported by major browsers: More than 70% of the world’s browsers can now support lazy loading thanks to it being a part of the HTML standard. This means that more users will benefit from quicker site speeds.
  • Critical rendering path (CRP): Everything a browser has to do to render site content is known as the critical rendering path, and it can be optimised to improve rendering time and site speed. Rather than getting rid of or reorganising all of your high-res assets, which would negatively impact UX, you can instead use lazy loading to improve CRP as it reduces the number of assets that need loading in the first place.

But the crème de la crème of this new feature is how much it can speed up page load times, which we all know is a major factor that Google considers in SERP rankings.

How Lazy Loading Improves Site Speed

Inefficient web pages can be a heavy burden – literally. If your site isn’t properly optimised, it can lead to heavy page weights that take up too much bandwidth and, ultimately, too much time. As a result, your visitors are likely to bounce before their browsers have had a chance to load your content.

Page weight, or page bloat is determined by how many pieces of media are on a webpage. The higher the number of bytes being sent and processed, the heavier and slower a page will be. This is why lazy image loading in the WordPress core is so beneficial. Pages will now lazy load by default, and this kills more than two birds with one stone: it improves site speed, optimises user experience and the critical rendering path, boosts SERP rankings, reduces security risks, avoids CLS, works with pre-existing lazy load plugins… and, finally, makes your life a lot easier.

In short, WordPress has made quite the entrance into 2021. While there will always be room for improvements, the features introduced offer an unprecedented range of SEO and security benefits that you’ll be itching to make use of.

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New WordPress Website for Teneo https://www.mooveagency.com/announcements/wordpress-website-teneo/ Wed, 13 Jan 2021 13:25:18 +0000 https://www.mooveagency.com/?p=63153 Working closely together for nearly 10 years, we are proud to have developed Teneo's new WordPress site that helps bring their new brand to life, increase lead generation and provide the basis for their latest marketing campaigns.

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Teneo are the visibility experts, providing performance and security insights across the IT landscape. Since 2000, they’ve helped some of the world’s largest companies see new possibilities.

Working closely together for nearly 10 years, we are proud to have developed Teneo’s new WordPress site that helps bring their brand to life, increase lead generation and provide the basis for their latest marketing campaigns.

Teneo WordPress Site Desktop

Lead generation

  • With a focus on improved information architecture and a mobile first modern design, the new website will better serve and engage users and drive up lead generation.

Flexible Page Builder

  • We built flexible, fully responsive templates to ensure that the Teneo team can create an unlimited number of pages without compromising the brand guidelines and website consistency.
  • WPBakery page builder is the most popular WordPress page builder and allows administrators to edit content on the front-end of the website, providing the most intuitive CMS editing experience possible.

Fast, SEO optimised site

  • The website was built to the highest development standards, scoring A/A from GTmetrix
  • It was built with SEO optimisation in mind, security and speed to ensure the highest user experience and organic SEO results.

Teneo WordPress Site PageSpeed

Results

The new website is generating fantastic results for Teneo including:

  • 137.4% increase in user sessions
  • 139.8% increase in page views
  • 160% increase in average session duration

Throughout our nearly 10-year journey together, Moove has demonstrated fantastic project management and WordPress development skills. This has made our collaboration a pleasure and enabled us to work like an extended team in a virtual office.Lauren Fortune, Chief Marketing Officer – Teneo

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